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Henry Padovani - On the road again


Henry Padovani Ford Ecosport
To promote the EcoSport , Ford will bring together four "forgotten" musicians to form a group. The first of them, Henry Padovani, co- founded The Police.

The American automaker Ford has launched a campaign to promote her original new compact SUV, the EcoSport, which should arrive in the French concessions from next April. The firm has hired Cedric Couvez, music columnist, host or DJ, so he travels the world to bring EcoSport four musicians who left known just before their worldwide success for the studio to record and play on stage groups.

In the first episode, Cédric Couvez goes in search of the French Henry Padovani, who was the first guitarist of acclaimed British band The Police with Sting.

Corsica as a starting point

Participating in the training group in late 1976 with Sting and Stewart Copeland, Henry Padovani was replaced by Andy Summers in 1977 after recording the single Fall Out/Nothing Achieving then a brief cohabitation of two guitarists. He has since participated in various music more or less sustainable projects. For Ford, Cedric Couvez picked him in Corsica, where he was born and where he now lives.

The guitarist has accepted the invitation and the opportunity to repeat the song "On The Road Again" by Canned Heat (1968), inspired by the title track of Floyd Jones (1953).

Henry Padovani Ford Ecosport

The first episode of a series

Apart from the appearances of the EcoSport in sequences that take place on the road, it is clear that the crossover is far from the center of this campaign. This is also reminiscent of the tour organized by Ferrari in tribute to the Beatles, attended notably Nick Mason, drummer for Pink Floyd.

Ford will release a new episode of this web series every week for two months. The next video will present Roya Arab, original singer Archive group. The EcoSport is meanwhile available to order for € 20,990 regardless of the engine selected.

The band will be :
Henry Padovani, founder of The Police with Sting, Roya Arab, lead singer of the band Archive, Dick Taylor, the former bassist of the Rolling Stone and Cathy Mendoça, founding member of Gossip group it was the first harvester. Briefly, four promising personalities but, except Henry Padovani, all left the world of song.

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